When Packaging Your Skills

When you are starting your business and thinking about creating your programmes and packaging your skills you can get lost, and confused and start questioning who is going to pay you for what you have to offer.

You can start creating different options and programmes that your clients can purchase, one month programme, a six-month programme, one day retreat and so on. And discover that none is buying from you!

The truth is that a confused mind never buys.

Instead of creating many programmes at different prices, I suggest you focus on one programme only and offer it to your clients. This is so useful especially when you are just at the beginning of your business or thinking about transitioning to a new business and offering a new service. Focus on one thing, one programme until you have enough clients to craft an additional offer. It can be a 90 minutes session with you, a three-month programme or a one-day virtual retreat. What is the best option for you and your dream client?

Do not get too lost in logistics like creating a sales page, or pricing. Think about how you can be of service and support your clients in overcoming their challenges. What results your dream client will have from your programme? How she/he will feel? What will be the transformation?

Start thinking about that and map out one offer you can bring to your clients.

I started with one simple offer with 10 sessions (10 hours) and later on during my coaching journey created more opportunities to work with me like online courses, one to one programmes.

So many new online entrepreneurs, coaches, and portable career owners make this mistake. There is nothing wrong with that, it’s part of the process. And I want to remind you about that and keep you focused on offering one programme when you are starting!

Let us know what are your questions, thoughts, and insights on that. Share in the comments.

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Dominika Miernik

Dominika Miernik is an award-winning Career and Expat Coach with over 20 years of living and working abroad in countries like Poland, Italy, the UK and France. Over the past 10+ years, she has been helping expat and globally mobile women to create fulfilling careers and businesses around their international lives. She works with individuals and expat support organisations. And is a mentor for expat coaches.
Currently, she is enjoying a laptop lifestyle while travelling across Europe.

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